Do you ever question if your email and InMail sales strategy sucks? You should.

Too many new business development evangelists today say “Send out thousands of emails a day - it's the only way you will win in today’s sales world”. Right? No!!! 100% wrong! To use an old fishing analogy “The furthest casts don't help you catch more fish, the right bait does”.

Below are 30 awful sales prospecting emails and InMails recently received from software providers, content creators, business development and lead generation companies, AI companies, lenders, IT services firms and business coaches. As a provider of Fractional Chief Revenue Officer support and business growth strategist services across all verticals, this approach makes me wonder if they have sold anything, ever. I've included the first line and not the name of who sent it, except for Brian. 

30 Sales Emails and InMails That Don’t Work

1. As I’ve followed your remarkable journey as the Founder of Justellus, I’m thrilled to see the remarkable achievements…
2. Good morning, per our internal records, it looks like you are looking for a line of credit.
3. Hi there! Sorry if it's too upfront, but it looks like you might need a social media manager. 
4. Hi there! Sorry if it's too upfront, but it looks like you might need a creative team.
5. Hi there! Sorry if it's too upfront, but it looks like you might need sales training.
6. Hi there! Sorry if it's too upfront, but it looks like you might need marketing support.
7. As the founder of Justellus, you have been instrumental in guiding entrepreneurs to innovative and profitable business models.
8. As a seasoned leader, you have been instrumental in guiding Justellus towards innovative and profitable business strategies.
9. As Justellus continues to unlock the true potential of innovative and profitable leadership, I am impressed by your leadership.
10. As your executive mentor, I have been following your remarkable journey and I must say your leadership has been instrumental.
11. Good morning, we have exciting news for you! You are eligible for a line of credit.
12. Good afternoon, we have exciting news for you! You are eligible for a line of credit.
13. Hi there, your LinkedIn profile caught my eye and I admire what you are doing at Justellus.
14. As I gaze out in the cloudy skies <insert city> (yes city wasn’t inserted), I am reminded of the uncharted territory’s Justellus is charting for clients.
15. I am truly impressed by how Justellus Inc. has made such an impact in the industry despite being a compact team.
16. I took a look at your profile on LinkedIn and appreciate what you have been working on.
17. I am reaching out to you as I just came across an article highlighting Justellus exceptional work.
18. A few days ago, someone else filled out a form recommending I reach out to you.
19. Brian here - observed what you are developing at Justellus and I think the problem you are solving for is such a major pain point.
20. Would you like me to personally build your whole lead funnel?  
21. Have I been ghosted?
22. I left a few messages about sales growth.
23. I am writing to you as I think you might be the right person to benefit from our technology.
24. I am writing to you again as I think you might be the right person to benefit from our technology.
25. Your leadership has really inspired many and its leaders like you who make a difference.
26. Hi, Did you get a chance to review my previous email?
27. Hello [Recipient's Name], I'm thrilled to invite your organization to our free workshop.
28. We deliver thousands of specific emails each day delivering qualified leads.
29. Is it ok to send you a meeting invite at 2:30 on Wednesday to discuss our services?
30. I wanted to quickly follow up to see if you would be open to a conversation about how we might work together.

If these don’t get you energized to sign a contract and quickly whip out your credit card and pay in advance, what will? Obviously, I am joking!

When you send a cold prospecting sales email to a C-Suite executive or to the budget holder, the title has to speak to a pain point and then the first 10-15 words must engage their interest immediately.

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Step #1 - Here is something that you have observed specifically about them.

Step #2 - A logical assumption about the observations' relevance to them.

Step #3 - What the potential business impact is on them when addressed.

Step #4 - Some type of offer to help them see the potential.

Step #5 - An ask of them to confirm the assumption and engage.

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Let me give you an example of one that was a great door opener for a client.

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Tom:

Your website has calls to actions that do not work when visitors click them. Considering your strong value proposition, your traffic, and standard industry web conversion percentages ranging from 2-5%, this could potentially lose you between 80 to 200 sales prospects annually. 

Would you want these sales prospects that are on your website researching your company in your sales pipeline and not your competitors? Let’s set up time this week and we can share more data to help you convert and consistently close these leads faster than ever. Let us know options that work for you or select a time in the coming days (calendar link) that's convenient.

Thank you,

Higher Performing Sales Professional  

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The beauty about this is even when the prospect had their own team, our client was helping them bring attention to a relevant observation, which generates positivity, good karma, and brand credibility. Impactful advice and being helpful leads to the best referrals, strong networks, and a trustworthy reputation.

Once you find the right bait that attracts the fish, see Tips for Closing the Sale to land them. And, if you are struggling to find the right path to grow your revenue, just grab the next available time on our calendar and let’s chat about it.

Happy selling!

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